Since 1884 we have served communities – establishing us as the oldest continually operated and most experienced pawnshop in the USA. An institution of confidence with a reputation you can trust, whether in need of a cash loan on your valuables or looking to purchase a special luxury piece, our staff provides knowledgeable and friendly service for a positive and pleasant experience.
We take pride in our business and put you first, offering a positive and safe neighborhood environment where you will enjoy coming in time and again. In Beverly Hills, we are the original pawnshop to the stars- back before the reality TV trend- where pawn shopping is friendly fun and full of surprises!
·      LOANS:  We pay top dollar on a wide variety of luxury goods, with the lowest interest rates anywhere, including zero and one percent interest loans.
·      WHOLESALE TO THE PUBLIC: We sell from an incredible selection of one-of-a-kind luxury items for a fraction of the price- even up to 90% off of retail prices.
·      LAYAWAY: Zero percent financing on your purchase, with a five-month payment plan.
·      JEWELRY EVALUATION: Knowledgeable professionals, GIA trained gemologist and staff provide real evaluation to inform you about diamonds, estate jewelry, watches and a variety of collectables free of charge!
·      JEWELRY REPAIR:  An expert jeweler on site for jewelry repair, refinishing, sizing, custom orders, and watch repair.
·      CASH FOR GOLD: Top dollar paid in cash, to you in minutes and not just for gold- all in a secure and friendly environment.
Maxferd Jewelry & Loan began in 1884 as “Maxferd Loan Office” near Market Street, in downtown San Francisco. The name actually comes from a combination of the first names of the two original owners- partners, Max Harris and Ferdinand Wolfson. Herb Caen, famous San Francisco Chronicle journalist, as well as many other well-known political figures, would visit often. Caen even stated, “Maxferd’s is the Tiffany of Pawnshops.”
In the 1980’s and 90’s The Collateral Lender, Inc. opened and purchased several stores in the San Fernando Valley, Beverly Hills and San Francisco, including the historic Maxferd shop. Finally, in 2012 the Maxferd brand came to Beverly Hills as the flagship store of The Collateral Lender, Inc. family of pawnshops.
Quick, confidential, cash loans and luxury items to the public at the most affordable prices while serving our valued clients’ best interests at all times: with the highest value for your items, the deepest discounts on the market, and all complete with state of the art security for you and your valuables, always striving to better ourselves and stay the best in the business!